Logo Design as a Brand Foundation
Logo design can be the catalyst for a great company or product launch. It is the foundation of visual storytelling. Having an innovative product or service is a start, but logo design is a huge reflection of a company and lays the groundwork for a brand to thrive in the marketplace. It may seem counterintuitive, but the simpler the logo design, the more memorable it will be. Approaching logo design from a minimalist standpoint can be highly effective if aligning with the brand it represents.